COFFEE SAMPLING — McDonald's


On a constant mission to woo customers from Starbucks, McDonald's ran a promotion to try their coffee by giving away small McCafé coffees as part of All-Day Breakfast. This was a fairly ambitious project despite the low budget, another one-day shoot at multiple locations. I ended up going back out the next morning for a few pickup shots (hope you can’t see the difference between a Sony PMW-100 and a Canon 6D).

Art Direction, Editing & Color: Michael Dunn
Copy: Scott Robertson
Director of Photography: Clayton Moore