WE’VE LOST HER — NMLPTF

In response to unaffordable liability premiums, several doctors in Nevada fled to other states, leading to the creation Nevada Medical Liability Task Force. I was asked to create an ad to explain the situation and what NMLPTF could do to help. I came up with the headline and found a stock image. A little style and some supporting copy and there’s an award-winning ad.

Concept, Copy & Art Direction: Michael Dunn
Additional Copy: Rob Catalano