COLLATERAL

 

RICE & COMPANY

MENUS

 

D.FINE

CATALOGS + PRINT

 

IT’S GOOD TO BE BAD

DIRECT MAIL

 

2004 AIGA WORK SHOW

COLLATERAL + DIRECT MAIL + VIDEO

 

2003 BELLAGIO NEW YEAR

DIRECT MAIL

 

2003 AIGA WORK SHOW

COLLATERAL + DIRECT MAIL

d.Fine printed a biannual catalog that I was responsible for art directing. The first catalog featured the clothes from each designer in a controlled composition with one element extending across the spread.

 

I convinced the client to up the budget to include models, since I felt the clothes were more appealing in context.

 

Eventually, the catalog evolved to be less about the abstract clothing presentations and more about selling the upscale nature of the clothes by shooting on location throughout Bellagio (where one of the stores is located).

 

Agency: B&P Advertising

Art Director: Michael Dunn

Photography: Francis George, Jerry Metellus