The 2003 AIGA Las Vegas Work Show was dedicated to Scott Wizell, a friend of mine (and many) who had passed away earlier in the year. I presented the idea of theming the event around the old pulp novels as a tribute to Scott's favorite film, Pulp Fiction. The deal was sweetened when I managed to secure the rights to reproduce, without charge, the illustrations by Norman Suanders, a legendary pulp artist.
With the tone of the collateral set, I then just had to produce it. Easy enough. Since I felt this wasn't enough of a challenge, I decided to write a noir-ish tale that was serialized throughout the collateral pieces, telling the story of how the Peep Show became the Work Show, information about the venue and other elements related to the event.
Each piece was made to look like it was old, with creases, faded inks and tanning, and printed poorly, with several registration errors on the interior pages (which were called out as intentional to not upset the vendors who had donated the printing).
The invitation, call for entries and souvenir book, each 7x10 saddlestitched books, were complemented by a Judges' Speak postcard, sponsor certificates, event badges, slideshow presentation, environmental graphics and custom trophies.
Agency: B&P Advertising
Art Director & Copywriter: Michael Dunn
Illustrators: Norman Saunders, Bruce Sereta,